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Where It All Started

Hawaii, 2004.

A group of surfers from Honolulu felt there was a gap in the sunscreen market – they were looking for sun & skin protection that was strong enough to keep up with their long days in the surf and sun but gentle enough for everyday use. For 3 years they partnered with world-class athletes and industry experts on product insights, development & wear-testing before finally, the world’s first sports-inspired premium suncare & skincare line was born. First to market was a trailblazing line of cosmetic-grade, SPF face sticks that provided long-lasting coverage with sustainable, skin friendly ingredients.

Today & Tomorrow

California, 2022.

Here we are, almost 20 years later, with an expanded product line that still features our famous face sticks, but now includes new tint colors, body sprays and lotions, and an assortment of gear to keep you covered. We have built a strong & mighty family of athletes and ambassadors from all over the world who trust Vertra with their suncare and skincare needs. And then there is you – our loyal friends. You are why we continue to innovate and create. Because you deserve your fun in the sun.

Our Core Values

We Embrace Inclusivity

You don’t have to surf to join our family. We care for all athletes, adventurers, and skin types. If you love the outdoors like we do, you’re in the right place. 

We Are Committed To A Better Tomorrow

We hold ourselves accountable to protect people, animals, and mother earth, so we can enjoy the future together. 

We Love Science

We are constantly testing, trialing, & innovating to bring you the next best thing for your skincare needs. But we don’t love harmful, toxic chemicals, so you won’t find those here.  

Our Product Promise 

Athlete Inspired, Athlete Tested, Athlete Adored. 

As a brand founded by athletes, we have always subscribed to the belief that if it's right for the most elite, it will do right by the rest of us. That is why our suncare and skincare products are not only inspired by the needs of our athletes – they are put to the ultimate test. We are confident if our products can withstand the rigors of sun, sweat, & surf from a group of hard-core athletes, they will live up to our consumers' needs too. 

Premium Ingredients  

Our products are designed, formulated, and manufactured to the highest sunscreen and cosmetic industry standards and rigorously tested to ensure efficacy, product claims, and product safety. You can rest easy knowing all Vertra products are cruelty free, made without parabens and provide Broad Spectrum protection to keep you and your skin safe, happy and healthy. 

Oxybenzone & Octinoxate Free

Vertra supports Hawaii's Senate Bill 2571, which bans the "sale and distribution of sunscreen containing Oxybenzone or Octinoxate, or both," which went into effect on January 1st, 2021. We have since pledged to update any current products that contain these ingredients and commit to omitting Oxybenzone and Octinoxate from any future formulations. 

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