Vertra Elemental Resistance was established in Hawaii in 2004. With backgrounds in both the surf and cosmetic industries, the founders felt the timing was right to introduce a premium line of suncare products into the action sports world. After three years of R&D by their elite team of athletes, including multiple World Champions in many different ocean disciplines, Vertra’s premiere line launched in the Spring of 2007. Vertra’s Elite Range of Ocean Based products are reef-safe; Oxybenzone and Octinoxate free, and infused with non-nano, mineral UVA/UVB blockers that meet the FDA maximum 80-minute water and sweat resistance ratings.
For over a decade, Vertra has provided the ocean’s best athletes with superior UV protection. Word of our product’s proven durability, smooth application and ultra comfortable wear soon spread outside of the ocean sports realm. Whether it’s surfing, biking, road tripping or sun worshipping, Vertra’s got you covered.
Vertra is also the official suncare provider for the Hawaiian Lifeguard Association, the unified voice of Hawaii’s world renowned water safety officers.