is Elemental Resistance

Vertra builds premium suncare products with the performance needs of world-class athletes first and foremost.
What’s good for the best is good for the rest.
The Future is Covered.


Optimum “Broad Spectrum” protection against skin damaging UVA rays and skin burning UVB rays.


All Vertra products are tested to the industry maximum. There are (40 Minutes) and (80 Minutes) requirements. The SPF number that appears on our products is the SPF protection level AFTER subjects have been exposed to 80 minutes of water immersion.


Vertra is proud to be the Official Suncare Provider for the Hawaiian Lifeguard Association – The unified voice of Hawaii’s elite ocean safety officers.



Designed, formulated and manufactured to the highest cosmetic industry standards.


Developed and proven by world class athletes like Mick Fanning, Shane Dorian and Monyca Eleogram.



Through years of R&D, both with our athletes and in the lab, we have developed what we refer to as “Elemental Resistance” products. Products designed with the lifestyles and extreme demands of the most serious athletes in mind.

Welcome To Vertra

Vertra, Elemental Resistance was formed by a group of dedicated Hawaiian surf athletes in 2004. There was a need in the market for a true athlete based, easy-to-use, high performance alternative to traditional sunscreens. The offerings at the time were limited to drugstore brands or high-end cosmetic brands with little in between; especially in the surf, paddle boarding and snow worlds where nothing existed for athletes whose activities involved long-term sun exposure. In developing our product line, Vertra did not have the everyday sunbathing consumer in mind, but instead built premium products with the performance needs of world-class athletes first and foremost. What’s good for the best is good for the rest.

In response to this market void, Vertra developed our concept of “Elemental Resistance” products. Our collection quickly expanded with a consistent emphasis on sport-specific qualities like non-greasy application, water/sweat resistance and premium ingredients. The ultimate result, “Elemental Resistance,” was a cosmetic-grade product line that provided a natural-looking visible barrier against sun damage, was easy to carry and apply, had the weight and wear-ability of a cosmetic foundation and was definitely not your traditional greasy sunblock. Vertra quickly gained a loyal following among serious everyday surfers, paddlers, watermen, snowboarders and Lifeguards.

Vertra’s single greatest asset is our family, or “Ohana” in Hawaiian.
Our Family of world-class surfers, paddlers, swimmers, watermen, first-responders, etc. have enabled us to build the best product in the market.
We share a common vision: Create a product and brand for true outdoor athletes that is unparalleled in the sports world; a true sport-specific premium sun care line that is built to protect.

Vertra is Elemental Resistance. The Future is Covered.

When I surf in the blazing sun for hours on end, I only trust Vertra. I haven’t found anything that stays on so well and allows me to surf all day long, day after day.

Shane Dorian
Shane DorianLegendary Professional Surfer and Big Wave Charger

I have been part of the Vertra Team for over 7 years and there is a reason; it is plain and simple the best sunscreen in the market.

Mick Fanning
Mick Fanning3X World Champion Surfer

My life in Hawaii is all about riding waves all day long in pure sunshine year around. I use Vertra because it’s the best and I can keep the stick in my pocket and apply it at anytime in any ocean condition I am in.

Kai Lenny
Kai LennyWorld Champion Paddler and Incredible Waterman

@VERTRA on Instagram

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