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Summer is Here

Make Sure The Future is Covered…

Icon1_resizeUVA/UVB PROTECTION

Optimum “Broad Spectrum” protection against skin damaging UVA rays and skin burning UVB rays.

WATER RESISTANT (80 MINUTES)Icon-3_resize

All Vertra products are tested to the industry maximum. There are (40 Minutes) and (80 Minutes) requirements. The SPF number that appears on our products is the SPF protection level AFTER subjects have been exposed to 80 minutes of water immersion.

Icon-6_resizeTHE FUTURE IS COVERED

Vertra Elemental Resistance has the future covered from the hottest groms to many of the worlds best water based athletes.

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PREMIUM INGREDIENTS

Designed, formulated and manufactured to the highest cosmetic industry standards.

Icon-2_resizeATHLETE DEVELOPED AND PROVEN

Developed and proven by world class athletes like Mick Fanning, Shane Dorian and Monyca Eleogram.

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ELEMENTAL RESISTANCE

Through years of R&D, both with our athletes and in the lab, we have developed what we refer to as “Elemental Resistance” products. Products designed with the lifestyles and extreme demands of the most serious athletes in mind.

Welcome To Vertra

Our group of dedicated Hawaiian surf athletes formed Vertra in 2004 when there was a need for a true athlete based, easy-to-use, and high performance alternative to traditional sunscreens. The market at the time was limited to drugstore brands or high-end cosmetic brands with little in between; especially in the surf, paddle boarding and snow world where nothing existed for athletes whose activities involved long-term sun exposure. In developing our product line, Vertra simply did not have the everyday sunbathing consumer in mind, but instead built premium products with the performance needs of world-class athletes first and foremost. What’s good for the best is good for the rest!

In response to this market void, Vertra developed our concept of “Elemental Resistance” products. Our collection quickly expanded with a consistent emphasis on sport-specific qualities like non-greasy application, water/sweat resistance and premium ingredients. The ultimate result, “Elemental Resistance,” was a cosmetic-grade product line that provided a natural-looking visible barrier against sun damage, was easy to carry and apply, had the weight and wear-ability of a cosmetic foundation and was definitely not your traditional greasy sunblock. Vertra quickly gained a loyal following among serious everyday surfers, paddlers, watermen, snowboarders and Lifeguards.

In our eyes, Vertra’s single greatest asset is our family, or “Ohana” in Hawaiian.
We share a common vision: Create a product and brand for true outdoor athletes that is unparalleled in the sports world; a true sport-specific premium sun care line.

Vertra: Elemental Resistance.

When I surf in the blazing sun for hours on end, I only trust Vertra. I haven’t found anything that stays on so well and allows me to surf all day long, day after day.

Shane Dorian
Shane DorianLegendary Professional Surfer and Big Wave Charger

I have been part of the Vertra Team for over 7 years and there is a reason; it is plain and simple the best sunscreen in the market.

Mick Fanning
Mick Fanning3X World Champion Surfer

Vertra Tinted Series

Vertra Signature Series

Vertra Sun Resistant Cream

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